When Should I Start the Branding Process for my Animal Health Product?
Don’t leave it too late, start as early as possible, finding the right name can sometimes be a more challenging exercise than people think.
Engage the key team members, take time creating the brand background, sorting out the positioning and brand messaging. Identify the strategic role the brand (and the name) is going to play in the portfolio, a great name will re-enforce the personality and positioning of the overall brand. Define a strong creative vision and brief for the brand development.
Understanding the core positioning areas and parameters early on will help to ensure that you have a name that fits perfectly and will communicate the key messages to the audience.
The need for robust and relevant screening is essential, be that legal trademarks or regulatory approval. At Origin an in-depth pre-screen of all name candidates is an integral part of the naming process. An equally important element of the name selection process is to understand the brand in its global context or even in a specific regional location.
It is essential to understand the naming process. At Origin, we know what it takes to get the perfect brand name for you. With Origin as a trusted partner in the branding process, we know we can make life easier for you.