Origin was hired by DuPont Professional Products to create a brand name for their revolutionary fire ant bait.
Developed from a new class of chemistry, the product featured a unique mode of action not found in any other professional fire ant bait and provided control of fire ants within 24 to 72 hours of application. The name needed to be powerful, innovative and futuristic sounding.
We created the name ‘Advion’ and this name was selected as it suggests next generation technology and re-enforces the unparalleled and novel nature of the product.
Syngenta acquired the DuPont Professional insecticide business in 2012 including the Advion brand.