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Origin Brand Consultants created the brand Vibrance for Syngenta’s new seed treatment fungicide.

Tailored specifically for the seed treatment market Vibrance, protects major crops against a wide range of diseases both inside and out as.  Its properties also result in outstanding protection of the entire plant root system.

Powerful sounding with a modern/energetic tone, the name Vibrance communicates the key positioning based on ‘Rooting Power’( stronger/healthier roots and plants).

John Atkin, Syngenta COO, commented: “Vibrance is a major step toward integrated root health solutions and will play an important role in enforcing Syngenta’s global leadership position in seed treatment.”