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Quaker Oats – Fruit Bites

Quaker asked Origin to develop a brand packaging and name for a new cereal snack product.

The product has already been launched in the US under the name Fruit & Oatmeal Bites but was to be developed for the European market with an alternative ingredient balance.

The brand needed to convey attributes such as “taste appeal”, and “healthy indulgence”.

A series of concepts were developed to reflect a variety of taste experience, from health and wellness to indulgent sweetness.

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United Kingdom

Hampton Court

Bridge House
72 Bridge Road
East Molesey
KT8 9HF

United States

Birmingham, Michigan

200 Elm Street
Birmingham
Michigan
48009

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