Husqvarna required a global name for a new two stroke engine technology. It was primarily developed to reduce exhaust emissions with the additional advantage that it gives the engine more torque. The name needed to work alongside the existing features, Air Injection, Smart Start, Lowvib, E-TECH, XP and G.
Origin created the name X-Torq. A descriptive name, it provides the perfect balance between the innovation and functionality of the technology.
Suggestive of excellence and superior performance, it fits well with the existing branded features of the engine. The name is flexible enough to be applied to lawnmowers and other Husqvarna products in the future.