Bayer Healthcare and GSK co-marketed product for erectile dysfunction. Derived originally from ‘alleviate’ but also has incidentally positive and appropriate connotations to ideas such as ‘elevate’ and ‘levitate’.
In addition to creating the Levitra brand name, we were asked to develop an innovative, added-value packaging for the new ODT formulation. We created a unique system that included a pull out tab containing key information for the patient. The blister pack is encased in a discreet matt black sleeve to create a luxurious and empowering user experience.