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BASF – Selontra

BASF asked Origin to develop a brand name for a next generation rodenticide.

Recently introduced, Selontra rodent bait is an innovative soft bait formulation that offers pest management professionals and poultry/livestock growers fast, efficient and effective rodent control.

Selontra delivers fast colony kill in as little as seven days.

The new formulation also provides a shorter baiting program that requires less labour and materials, making it more convenient and better value.

The name Selontra is derived from ‘selective’, ‘long-acting’, ‘control’ and ‘rat’. The strong sounding and caring tone, suggests innovation (a new approach), confidence and superior mode of action.

Selontra is a significant addition to BASF’s pest control portfolio.

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United Kingdom

Hampton Court

Bridge House
72 Bridge Road
East Molesey
KT8 9HF

Tel: +44 (0) 20 8941 5811

United States

Birmingham, Michigan

200 Elm Street
Birmingham
Michigan
48009

Tel: +1 248 723 7833

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