Ceva Santé Animale asked Origin to create a new global name and visual identity for an innovative new formulation of an existing generic product, Eprinomectin injectable for dairy cattle. The product is an endectocide against both internal and external parasites, currently available as a pour-on treatment. View Origin’s blog mentioning Eprecis…
Where is the value in branding generics? http://bit.ly/MzkslX
A lack of existing Eprinomectin generics provided a strong opportunity to deliver an injectable application with greater efficacy at a lower cost. The new identity needed to appeal to both the vet and the farmer and clearly communicate the key brand messages.
The name Eprecis was selected, derived from Eprinomectin and ‘precision’, it communicates the concepts of targeted and right dosage addressing the unmet needs of farmers. Fast, effective sounding, with a modern/re-assuring tone, Eprecis is easily pronounced and recalled, suggesting ease of application and added value.
Visually impactful, the new logo is fresh and clean. Based on a familiar image, it provides instant recognition and universal appeal. With its modern look and feel it conveys strength, modernity and animal health/vitality.
The new identity is simple, straightforward and helps to re-enforce Ceva’s expertise and importance as a leader within the veterinary pharmaceutical industry.