![](https://www.originbranding.com/wp-content/uploads/2019/01/magnum_intense.jpg)
Unilever asked Origin to help develop a further sub-brand name for a new variant to be offered in both tub and stick formats. The product features vanilla ice cream wrapped around a core of chocolate truffle covered in cracking magnum chocolate.
Magnum Intense successfully communicates the emotional and indulgent aspects of this innovative eating experience.