Optron originally served South African markets as a specialist geomatics company whose business evolved to include machine guidance systems and telematics. A growing global presence and US public listing also drove the need for redevelopment of the corporate image.
A new corporate name was required which would be able to accommodate the vision of being the world’s leading provider of innovative location-based IT services and solutions.
Combining elements of ‘astral’ and ‘strata’, the somewhat futuristic-sounding new identity Astrata is both category-distinctive and simply communicated throughout the key markets of interest including South Africa, UK, Malaysia, Indonesia, Brunei and USA.