BASF asked Origin Brand Consultants to develop a brand name for an exciting new product representing a new class of herbicide chemistry.
Zidua is a new class of herbicide chemistry, and represents a step change in its mode of action group, delivering greater breadth and depth of weed control. Zidua will provide growers long-lasting, broad-spectrum, residual control of key grass and broadleaf weeds with flexibility across a broad application window.
Concise, memorable and impactful, the name Zidua clearly communicates the key benefit of long-term residual control. Simple and easy to pronounce, the dynamic/modern tone and clear messaging also help to re-enforce BASF’s position as an innovator.