Volvo have asked Origin to develop a global brand name for the innovative new IAQS (interior air quality system) that will fall within Drive-E portfolio.
Air quality is an increasing concern within the modern environment and IAQS addresses potential health issues within the car-cabin. These include: ‘air pollution’, ‘allergies’, ‘pollen’ and ‘interior materials and substances’ that cause health problems/discomfort.
CleanZone communicates cleaner air quality and a cleaner internal environment.
Origin also created the IntelliSafe identity for Volvo.