Syngenta – Vibrance

By November 14, 2011 No Comments

Origin Brand Consultants created the brand Vibrance for Syngenta’s new seed treatment fungicide.

Tailored specifically for the seed treatment market Vibrance, protects major crops against a wide range of diseases both inside and out as.  Its properties also result in outstanding protection of the entire plant root system.

Powerful sounding with a modern/energetic tone, the name Vibrance communicates the key positioning based on ‘Rooting Power’( stronger/healthier roots and plants).

John Atkin, Syngenta COO, commented: “Vibrance is a major step toward integrated root health solutions and will play an important role in enforcing Syngenta’s global leadership position in seed treatment.”