Are You Making Common Branding Mistakes?

By July 15, 2012 No Comments

Clients often ask us to help them avoid the common pitfalls of branding new products, services or companies.

As a company that specializes in brand naming, design and market research, we know that a challenging process can be made significantly more difficult and expensive if the following issues are not considered:

  • the time required for the development of a short list of potential brand name
  • the linguistic analysis of those names
  • the market research needed to validate the names with the target audience
  • the legal screening and registration that is required (cost and time)
  • the logo design
  • the packaging design

Other issues to consider:

  • preparing a strong brief
  • the requirements for a brand to be globally understood
  • naming anything and everything (no clear brand architecture)
  • aligning the visual identity with the essence of the brand name
  • thinking a name can do everything for the brand

Please get in touch if we can help you with any of your branding requirements.