Standards Manuals

Developing new brands takes significant time and effort.  In order to maximize the long term value of the brand, they must be implemented consistently across all communications mediums company wide.

Brand manuals provide a set of visual guidelines and standards and may include the following elements:

  • Introduction/welcome note
  • Brand rationale and messaging
  • Use of the master logo
  • Logo application and treatment
  • Colour usage
  • Communications material application
  • PowerPoint template
  • Use of imagery