Pfizer – Eliminall


Origin was hired by Pfizer Animal Health to create a new EU brand name for a flea and tick treatment.  The product is an ectoparasiticide containing Fipronil and will be used for dogs and cats.

Eliminall was derived from eliminate and all and suggests strength, dependability and control.  View Alan Atkin’s blog, Origin’s Head of Naming mentioning Eliminall…

Where or when is there value in branding generics?