GSK – Aquafresh Ultimate

GSK - Aquafresh Ultimate

Aquafresh Ultimate a sub-brand of the Aquafresh family has a patented anti-bacterial action that protects the whole tooth, above and below the surface. Protecting the 30% of the tooth above the gum line with a deep enamel strengthening action, in addition to protecting the 70% hidden below, by keeping the gum-seal wrapped tightly round each tooth, helping to lock out harmful bacteria.

Ultimate’ is a straightforward real-word candidate with powerful messaging, being easily recognised and understood, it communicates both ‘above and below’ as well as whole mouth/tooth protection.