BASF – Enervin

BASF - Enervin
Romania was the first country worldwide to authorize Initium products. Registration came at just the right moment, since wine growing in Romania is currently undergoing profound changes.
Romanian winegrowers aim to establish themselves in the European market by improvements in quality.  The innovative fungicide product will help the winegrowers to move over more quickly to profitable, high quality production.
Initium product for grapes will be available in Romania from 2010 onwards under the name Enervin.

The name Enervin was selected for the grapevine application, the name conveys energy, health and plant vitality, communicating increased yields and quality.  Enervin is simple, meaningful and easily understood.