The name validation process is an effective method of achieving targeted feedback on a short list of names with target respondents. Our process offers a name testing element in order to ascertain overall marketability with the option of additional elements for script testing and safety testing for pharmaceutical and medical products. Origin can conduct name validation research with any respondent type in all countries.
Name testing: The intrinsic benefits of testing potential name candidates with the selected target audience is to ascertain pronunciation, distinctiveness, associations, fit to concept, overall preference, likelihood to use/purchase and recall.
Script testing: Our script testing process assesses the viability of potential trademarks when written free hand by doctors. read more
Safety testing: The goal is to simulate the clinical environment to expose problem areas so that actions can be taken to minimise or eliminate possible errors. read more