August 7, 2012
Is it possible to obtain descriptive brand names?
Volvo recently announced the launch of Intellisafe a new technology brand for their range of cars, created by Origin. In contrast to many new automotive launches it does highlight that it is still possible to register and use descriptive marks that are distinctive, meaningful and brand relevant. This type of branding is typically best suited for a certain type of product, technology or service.
More information can be found at Origin.com