How BP’s targetneutral brand is reducing the Olympic’s carbon footprint.

BP asked Origin Brand Consultants to create a brand for their CO2 neutralisation scheme for road transport.  Origin created targetneutral, something Olympic goers are seeing a lot of!

Read Origin’s Case Study Click Here

As the Official Carbon Offset Partner for the Games, BP is raising awareness about the impact of emissions from travel, and are encouraging Olympic attendees to rethink their travel choices to London 2012 and beyond.

Joining them in achieving this goal are the following London 2012 Partners, National Olympic Committees and National Paralympic Committees. These partners are offsetting all or part of their carbon emissions from London 2012 activities.




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