October 16, 2011

By rickspeer

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Elemental Branding

For thousands of years Earth, Water, Air and Fire have dominated philosophy with the premise being that everything was formed from these four elements.  Based on this belief, these elements reflect the simplest essential parts and principles of which anything consists or upon which anything is based.

With that in mind, we thought it would be fun to see how some of the brands we have developed were influenced by these four basic elements of antiquity, i.e. For Earth we have Astrata, Latitude, BlueMotion and targetneutral.

Just as essential elements make up our universe, a successful brand is equally made up of essential elements.  More than just a name and visual identity, a brand incorporates how your clients feel about you, the experiences they have with your business and their perceptions of you.

At Origin, we specialise in the elements that make successful brands – brand naming, identity design and market research.