Alcatel, Thomson (Atlinks)
Fujitsu-Siemens Computers (Econel)
Fujitsu-Siemens Computers (Futro)
Fujitsu-Siemens Computers (PrimeQuest)
GHX (AllSource)
HP, IBM, Seagate (Accelis & Ultrium)
NEC Mobile
Philips (Nexperia)
Philips (Vequion)
Siemens (ComScendo)
Siemens (Infineon)
Siemens (OpenScape)
Siemens (OpenStage)
TDK (Blu2i)

TDK Systems Europe required a global brand name for a new industrial application Bluetooth product range.

It was felt that an alpha-numeric acronym would provide the most suitable fit for TDK’s requirements. The name blu2i (Bluetooth integration and intelligence) was selected for its brevity, graphical distinctiveness and technical feel.

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