Philips HeartCare Telemedicine Services (PHTS) approached Origin to develop a family of related brand names. Two names were required for personal heartcare telemedicine and two for ECG transmission devices.

Paxiva and Zertiva are suggestive of certainty and user peace of mind. Viapac is suggestive of the transmission of information and small size whilst Outpac is suggestive of portability and small size.