Origin Brand Consultants was hired by Merck KGaA to develop two new umbrella trade names for a range of innovative excipient products for use in the manufacture of pharmaceutical tablets.

ForMaxx, coined from 'formulation' and 'maximum' is composed of easily recognisable word-parts, incorporating an impactful and compelling suffix.

ParTeck, a superior directly compressible Mannitol, is simply descriptive of 'particle technology', syllabically concise, graphically distinctive, internationally accessible and easily recalled.