Recognising a need for fast acting pain relief, GlaxoSmithKline developed a unique formulation that speeds up absorption of the active ingredient (paracetamol) into the body and is gentler on the stomach than other pain control products.

Origin developed the sub-brand name ActiFast, a directly descriptive indicator of the brand’s key points of difference, which joins the Panadol portfolio of Ultra, Extra, Night and Cold & Flu.