Alliance Pharmaceuticals asked Origin to develop a name and logo for their new brand of melatonin. Melatonin promotes better sleep in a wide variety of sleep disorders.

Posidorm combines elements of ‘positive’ and French, dormir (= to sleep.) This reflects the natural and beneficial efficacy of melatonin, especially when compared to more traditional sleep induction treatments, including sedatives and hypnotics, which can have unwanted side-effects.

The Posidorm logomark reflects the qualities of balance, harmony and freshness, denoted by the curved horizon line and the rising sun. The visual rhythm of embracing sleep and the ease of waking are represented both by the icon and the use of colour.