Lafarge Plâtres asked Origin to develop a global brand name for their innovative new plasterboard. The new plasterboard has tapered edges on all four sides of the board which provide a uniform flat surface for ceilings and high partitions. This is a substantial improvement from the traditional two tapered edge board.

Origin created the name Signa. More implicit than explicit it is suggestive of both beauty and quality. It is concise, impactful and memorable and fits well within the Lafarge brand portfolio.

Signa will become a family name and will fit with existing and future suffixes used to identify a range of plasterboard variants and systems.