DuPont commissioned Origin to develop brand names for a range of products to be launched as part of their ongoing commitment to improve building efficiency, with respect to energy and thermal management (as well as comply with evolving regulatory directives to reduce energy consumption and CO₂ emissions).

Derived from ‘energy’ and classical roots for ‘heart’, Tyvek Enercor suggests both conservation and thermal efficiency, whereas DuPont AirGuard straightforwardly describes reduced heat loss benefits. Through their simple composition and easily identified messaging, the names further reference the brand attributes of protection and reliability.