DuPont asked Origin Brand Consultants to develop an umbrella brand name for the market segment that oversees global activities in the garden products arena.

DuPont required a name that incorporated the ethos of “efficient, effective gardening and landscaping”. With a target market of consumers, landscaping companies and nurseries, the name needed to project an image of the trusted gardening expert or specialist, whilst still being perceived as grounded and approachable.

The name GreenVista was chosen both for its reference to the product arena and the suggestion of a broad range of product offerings and flexible outlook.