Tibotec, a leading pharmaceutical company at the forefront of HIV and anti-infectives research, commissioned Origin to develop a new visual identity for global application. The design brief was to create a new corporate identity that reflected both the company’s heritage and the key corporate values of ‘patient care’ and ‘innovation’.

The colour palette of stone, juxtaposed with dark blue, brings a modern look to the overall design, whilst the secondary colour palette creates a flexible foundation for communication materials.