SSP, a world-leading food service provider in the travel sector, asked Origin Brand Consultants to develop the name for a new premium food outlet. Destined for major travel hubs internationally, the brand will focus on delivering both familiar and innovative bread products baked freshly on-site.

The name Panopolis was chosen for its evocation of European bread culture, its playful but sophisticated tone reflecting the key brand values. Derived loosely from Greek ‘polis’ (city), plus the European root-word for bread (‘pan’ in Spanish; ‘pain’ in French) the name suggests ‘city of bread’, inferring breadth of choice.