Strategy and Research
Understanding perceptions and clarifying desired positioning is the key to continued brand growth and development. Market analysis can help ensure brand acceptability and protectability, as well as define advantageous positioning, and can explore new strategies to establish brands in global or regional marketplaces. We provide:

• Linguistic screening
• Trademark/legal pre-screening
• Name validation research
• Brand equity/awareness studies
• Brand extension/positioning

Brand Name Development
Brand names are often the first and most enduring points of contact between brand owners and brand users. With the number of trademarks registered each day growing rapidly, developing a brand name that is both legally available and distinctive is an increasingly challenging task. We provide:

• Corporate, product and service brand naming
• Brand name generation
• Tagline/brand statement development

Brand Design Development
Creating and maintaining a strong brand identity is recognised as one of the key drivers for success. Visual identity is reinforced in every single piece of communication and should therefore enhance image according to brand vision and future objectives. We provide:

• Identity and packaging development
• Symbol/logotype development
• Corporate communications
• Visual brand evaluation
• Packaging design
• Website strategy and design