Brand Strategy & Research

In today’s increasingly competitive markets, it is imperative to understand where your brand is positioned in relation to your competitors and the perception of your target audience.  This is key to maintaining and leveraging your brand.

Assessing intangible assets is not an easy process.  However, at Origin we provide an assessment methodology specifically designed to suit your individual requirements.  We offer a simple process that can assess perceptions of the brand attributes, product/service performance and brand image as well as your target audience awareness, usage and expectations of you and your competitors.

Our brand strategy and research capabilities include:

  • Brand awareness and perception studies
  • Competitor comparisons
  • Consumer requirements and usage
  • Brand tracking studies
  • Logo assessment and validation
  • Brand architecture